The strongest price comes from the right buyers competing.

Most homes don't sell short because of the market. They sell short because too few of the right buyers ever see them.

Every Alan & Co appraisal starts with one question: how many qualified buyers can we reach for your home, and how do we get them competing for it?

We put your property in front of active and passive buyers across Western Sydney on Meta, Google and YouTube, not just the ones already searching the portals, then build the campaign around the strongest response we can create. Subject to market conditions.

Free. Confidential. No obligation.

Backed by the Alan & Co Launch Guarantee: your campaign launched within 8 business hours of your signed agreement, or your marketing is free.

“We are absolutely thrilled with the experience & the result.” An Alan & Co seller.
Get my free appraisal

Most appraisals start with a price. Ours start with your buyers.

A price means little without buyers willing to pay it. So before we give you a number, we work out who is actually in the market for your home: how many qualified buyers are in play, where they come from, what makes them act, and how we reach them before your competitors do.

What your appraisal covers:
• A realistic value range based on current buyer behaviour, not just comparable sales
• How many active buyers are in the market for your property type right now
• Whether digital advertising can widen that buyer pool, and how
• On-market versus off-market options for your situation
• Honest next steps, even if that means not selling yet

We don't inflate appraisals to win the listing, and we don't chase volume. You get a straight, honest picture of what's achievable, and the decision stays yours.
Get my free appraisal

What Vendors Say After Working With Us

Real feedback from owners who wanted clarity, not hype.
No obligation. No pressure.
The decision is always yours.
Get my free appraisal

Get your free Western Sydney appraisal

Real numbers, built on real buyer demand, not just last year's comparable sales.

  • What your home should achieve in today's market
  • Who the genuine buyers for it are
  • Whether on-market or off-market suits you best
  • Clear next steps, with no pressure
Prefer to talk first? Call 02 9154 5150.
The Alan & Co Launch Guarantee. Your campaign launched within 8 business hours of your signed agreement, or your marketing is free.
Launched means built and submitted for publication across Facebook, Instagram and the portals. Excludes platform review times outside our control. Day one is the starting line, not the finish: your campaign launches with the strongest imagery available at signing, and professional photography and premium creative are added as produced.
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We don't chase listings.
We do the job properly.

Free. Confidential. No obligation.

The Alan & Co Launch Guarantee

8BUSINESS
HOURS.

Or your marketing is free.

The clock starts the moment you sign. Your campaign launched within 8 business hours of your signed agreement, or your marketing is free.

Claim your 8-hour launch See how the guarantee works

8-hour guarantee

Your campaign launched within 8 business hours of your signed agreement, or your marketing is free.

Day one start

We launch with the strongest imagery available at signing. Professional photography and premium creative are added as produced.

Full transparency

We keep you informed at every step. No chasing, no wondering.

Accountability that costs us

If we miss the deadline, your agreed marketing package is refunded.

How the guarantee works

The clock starts when we receive your signed agency agreement. From that moment, we have 8 business hours to build and submit your campaign for publication across Facebook, Instagram and the portals. Launched means built and submitted for publication; platform review times are outside our control. Day one is the starting line, not the finish: your campaign launches with the strongest information and imagery available at signing, and professional photography, video and premium creative are added to the live campaign as they are produced. If we miss the deadline, your agreed marketing package is refunded, capped at the package in your agency agreement. Business hours are calculated on Alan & Co's published office hours, Sydney time, excluding NSW public holidays. This guarantee does not limit any consumer rights that cannot lawfully be excluded.

Launched means built and submitted for publication. Platform review times excluded.

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