Deal directly with the principal, from appraisal to settlement.

One person owns your result. No handoffs, no junior taking your calls, no franchise process between you and the person accountable for your price.

Get a free property appraisal Get a rental appraisal

Free. Confidential. No obligation.

Why principal-led

The person who wins your listing should be the person who sells it.

Accountability.

The principal's name is on the result. There is no one to pass you to when it gets hard.

Negotiation.

Every buyer conversation is handled by the most experienced person in the business, not the newest.

Speed.

Decisions happen in one phone call. No approvals chain, no waiting on head office.

Straight numbers.

You hear the market as it is, from the person reading it daily, not a script.

The difference

Most agents list your home. We market it.

Alan & Co was built digital-first. Every campaign runs on the major portals plus paid placements on Facebook, Instagram, Google and YouTube, aimed at the buyers most likely to pay for your kind of home. You see where your campaign ran and what it produced.

Transparency in practice: you see the campaign, the enquiry and the buyer activity, not a monthly summary.

Precision in practice: targeting, timing and price strategy are set from data, then adjusted weekly.

Results in practice: more of the right buyers seeing the home, and competition doing the rest.

Proof

Judged on results, not promises.

The Alan & Co Launch Guarantee

Your campaign launched within 8 business hours of your signed agreement, or your marketing is free.

Launched means built and submitted for publication across Facebook, Instagram and the portals. Excludes platform review times outside our control. Day one is the starting line, not the finish: your campaign launches with the strongest imagery available at signing, and professional photography and premium creative are added as produced.

★★★★★

“I recently purchased my property with Alan. He is [a] professional and honest agent. I would recommend him to all who wish to sell or buy.”

Buyer review

Verified property buyer. Published on realestate.com.au

★★★★★

“We chose Alan Dean from Alan and Co Estate Agents to sell our investment property. We are absolutely thrilled with the experience & the result.”

Seller review

Alan & Co seller. Client feedback

From the Google reviews, rated 5.0

Sold off market in two weeks

“…sold within 2 weeks off market. Saving me time and money.”

Seller review. Published on Google

Enquiry to exchange in Peakhurst

“From the initial enquiry through to exchange, the process was smooth and professional.”

Buyer review. Published on Google

Every enquiry tracked

“Every open home was followed up, every enquiry was tracked and we received detailed updates.”

Client review. Published on Google

The engine

One property. More than one story.

Professional photography, video, sharp copy, the major portals, and paid campaigns across Meta, Google and YouTube. Each channel tells the story to a different buyer. The campaign finds buyers where they already are, instead of waiting for them to search.

The major portals Facebook Instagram Google YouTube

What happens

From appraisal to settlement, one straight line.

01

Appraisal built on live buyer demand, not just comparable sales.

02

Campaign designed, built and launched under the guarantee clock.

03

Buyers qualified and competition built deliberately.

04

Negotiation run personally by the principal.

05

Exchange to settlement managed with you, in plain English.

Right fit matters both ways.

Alan & Co suits owners who want strategic marketing, direct accountability and clear numbers, with one experienced person involved from start to finish. If you want the biggest franchise brand on the board, we are not that. If you want the principal in your corner, we are exactly that.

Start with clarity.

Free. Confidential. The decision stays yours.