Deal directly with the principal, from appraisal to settlement.

Alan & Co is a licensed Western Sydney real estate agency built on honest numbers, real marketing, and one person accountable for your result.

Get a free property appraisal Get a rental appraisal

Free. Confidential. No obligation.

Who We Are

Alan & Co. is led by Alan Dean, a seasoned property agent and marketing strategist with years of hands-on experience across:

  • Residential property sales
  • Digital marketing and performance ads
  • Buyer psychology
  • Negotiation strategy
  • Vendor advisory across NSW

Alan’s background gives him a rare advantage:
He understands both how buyers think and how to reach them at scale, combining traditional real estate skill with modern, data-led execution.

Vendors don’t just get an agent
They get a strategist who knows how to create buyer demand, not wait for it.

About Alan & Co.

A Smarter, Modern Approach to Real Estate

Alan & Co. was created with a simple goal:

Give vendors a more straightforward, innovative, and transparent way to achieve stronger sales results.

We combine real estate expertise with Digital Acquisition Tactics (DAT), our performance marketing partner, to give your property genuine reach across the entire digital ecosystem, not just the portals.

This approach ensures:

  • More qualified buyers
  • more enquiry
  • more competition
  • a stronger final price

No hype. No shortcuts. Just a more brilliant campaign.

Most agents list your home. We market it.

Every campaign runs on the major portals plus paid placements on Meta, Google and YouTube, aimed at the buyers most likely to pay for your kind of home. You see where your campaign ran and what it produced.

Our Values

Transparency

You see what’s happening, why it’s happening, and how it benefits your result.

Precision

Every part of the campaign, marketing, timing, and negotiation is backed by data and strategy.

Integrity

Just to let you know, advice that protects your position, not ours.

Results

More qualified buyers, stronger competition, better outcomes.

Why Homeowners Choose Us

DAT-powered marketing

Low-friction communication

Modern, forward-thinking systems

Strategic negotiation approach

Competitive commission (1.5–2%)

Genuine care for client outcomes

Private, qualified buyer inspections

No franchise overheads

Our Mission

To redefine real estate by combining ethical service, modern marketing, and data-driven decision-making, delivering outcomes homeowners can measure, trust, and feel confident in.